Built for content creators

Your finances, simplified.
Built for how creators earn.

The financial operating system for creator businesses — built for creators, their managers, and their CPAs.

Join the waitlist → See how it works ↓

Beta pricing · Founding member rates locked in forever.

Supports Real Content Creators On

THE PRODUCT

Your whole business. One screen.

Home
Finances
Deals
More
Net Profit
$37,326
after expenses
Balance Due
$8,722
YTD basis
Outstanding
$100
owed to you
2026 Earnings
$39,114
earned so far
Need $15,949/month more to hit goal
Set aside
$100
Balance due
$8,722
22% effective rate · California
Income
$39,114
Expenses
-$1,788
Net P&L
$37,326
Est. Quarterly Payment
Q1 2026
Due Apr 15
Q2 2026
Due Jun 16
$2,163
Q3 2026
Due Sep 15
$2,163
Q4 2026
Due Jan 15
$2,163
Income
Manage →
YTD
$39,114
This Month
$25,460
▲ 324%
Outstanding
$100
not yet received
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Received Outstanding Avg: $13,038 · Best: Mar
$39k
Platform Breakdown
Brand Deals$13,65435%
YouTube$10,70027%
TikTok$10,05026%
Patreon$3,1008%
Instagram$1,6104%
Deals
Pipeline
To Dos
Contacts
Pipeline
$3,600
This Qtr
$1,000
Overdue
$0
Negotiating
Gymshark
2x TikTok + 1x IG story
$2,500
Contracted
Notion
1x YouTube integration
$1,100
Awaiting Pay
Nike
1x instagram reel
$1,000
Paid
Bonk Breakers
1x instagram reel
$100
Upcoming To Dos
Send Nike invoiceMar 12
Follow up Gymshark rate cardMar 14
Upload Bonk Breakers contentMar 5
Deductions you might be missing
Content Creation Software & AppsHigh value
Video editing, design tools, social media schedulers
$240 estimated savings
Add
Phone & Internet Business PortionHigh value
Business percentage of phone and internet bills
$200 estimated savings
Add
Business Meals & Client Entertainment
Meals with collaborators and brand partners
$180 estimated savings
Add
Professional Services
Tax prep, legal consultations, coaching
$150 estimated savings
Add
Total potential savings
$770+
Tax Picture
Estimated Tax Owed
$8,750
Gross income$39,390
Total deductions- $3,108
Net taxable income$36,282
Self-employment tax$5,126
Federal income tax$249
California income tax$3,374
Total estimated owed$8,750
Payments made- $100
Balance remaining$8,650
2026 Federal Schedule
Q1 2026
Due Apr 15
Q2 2026
Due Jun 16
$2,163
Q3 2026
Due Sep 15
$2,163
Q4 2026
Due Jan 15
$2,163
What If?
Model a tax scenario

Your real take-home, always current — income, taxes, and net profit in one view.

HOW IT WORKS

What you get.

Know your total

Every platform, every payment, one number.

Brand Deals $13.6K
YouTube $10.7K
TikTok $10.0K

Track every deal

Pipeline, contracts, invoices, payments. From DM to deposit, nothing falls through.

NEGOTIATING
Gymshark
$2,500
CONTRACTED
Notion
$1,100
PAID
Nike
$1,000

Catch every write-off

Equipment, software, home office, mileage. Reelr finds them and writes the IRS justification.

Software & Apps $240 saved
Phone & Internet $200 saved
Business Meals $180 saved

WHY REELR

$2,000–5,000 in write-offs
the average creator misses.

Every year. Reelr finds them. Here's the full picture.

5+ hours/week back

No more spreadsheets, receipt hunting, or email digging. That's time back into creating.

$2,000-5,000/year in write-offs found

Equipment, software, home office, mileage. Deductions you didn't know you had.

$0 in lost deals

No more forgotten follow-ups, expired contracts, or invoices you never sent.

Thousands saved on taxes

Deduction finder catches what you miss. Filing status optimizer makes sure you're not overpaying.

Oh, and Reelr itself? That's a write-off too.

$19/month. It pays for itself before your first tax filing.

WHO IT'S FOR

Built for creator finances.

NIL Athletes

Multiple states, scholarship rules, game-day payments. Reelr tracks every dollar and knows which state it belongs to.

Fitness / Lifestyle

Brand deals, merch, affiliate income, coaching. Four revenue streams that all hit differently. Reelr unifies them.

Podcasters / Streamers

Ad revenue, Patreon, Super Chats, sponsorships. Irregular income from a dozen sources. One clear picture.

UGC Creators

Rate sheet in a Google Doc, deals in DMs and email, gifted vs. paid vs. both. Reelr gives you one view.

Built on real tax law. Not guesswork.

Every calculation in Reelr is grounded in IRS guidance: IRC §162, Schedule C line mappings, state-specific rates, safe harbor rules.

IRC §162 compliant State-aware calculations Safe harbor rules
The Ecosystem

Built for teams,
not just individuals.

Each product works on its own. Connect them and the whole team works from the same financial picture.

Creator
closes a brand deal in their pipeline
→
Manager
already tracked it in the Agency CRM
→
CPA
pulls the income data directly into their GL

No emails. No exports. No re-entry.

Three roles. One source of truth.

For Creators & Athletes

"Stop guessing your take-home. Start knowing it."

Track income, taxes, and deals — so you always know where you stand.

  • ✓ Real take-home, always current
  • ✓ Social stats + revenue, side by side ★
  • ✓ Brand deals, YouTube, affiliates, barter
  • ✓ Bank connected — transactions auto-pull
  • ✓ Quarterly tax estimates in real time
  • ✓ Deal pipeline — Lead to Paid
  • ✓ Finn, your AI coach
  • ✓ Shareable rate card
Join waitlist →
For Managers & Agencies

"Your whole roster. Every deal. One dashboard."

Stop managing deals in spreadsheets. A full CRM built for talent agencies.

  • ✓ 9-stage deal pipeline, list & kanban
  • ✓ Creator & brand registry
  • ✓ Stripe invoicing + creator payouts
  • ✓ Commission tracking per manager
  • ✓ Up to 20 seats, role-based access
  • ✓ Smart capture — type a deal, Reelr builds it
Join waitlist →
For CPAs & Accountants

"Creator clients are messy. Their books don't have to be."

AI-assisted classification, a real GL, and tax planning built for creator income.

  • ✓ Document AI — upload any PDF, image, or export
  • ✓ Full GL engine, 27-account chart of accounts
  • ✓ Auto-categorization rules
  • ✓ Tax planning scenarios — S-Corp, quarterly, deductions
  • ✓ Audit risk flags
  • ✓ Schedule C export for Lacerte, ProSeries, Drake
  • ✓ Full client roster management
Join waitlist →

Use one. Use all three. Or invite your team and let Reelr connect the dots.

Creator Manager CPA
Live income view ✓ ✓ ✓
Deal tracking own pipeline agency CRM —
Social stats alongside revenue ✓ ★ — —
Classify transactions — — ✓
Tax planning quarterly estimates — full scenarios
Payouts receives ✓ sends —

Common questions

Can't find the answer? Email us at hello@goreelr.com

QuickBooks doesn't know what a brand deal is. Reelr was built for creator income from the ground up — deals, platforms, barter, quarterly estimates, and the S-Corp question are all first-class features. QuickBooks is general-purpose accounting. Reelr is the financial OS for people who make money online.
No. Each product works on its own. Creators don't need a manager or CPA on Reelr to get full value. But if you have a team, they can connect — and when they do, everyone works from the same financial picture without emails, exports, or re-entry.
No. If you're making any income from content — part-time or full-time — Reelr handles it. Pro makes sense once missed deductions cost more than $19/month, which happens faster than most people expect.
No. Reelr is your year-round financial operating system. It handles everything before filing: tracking, write-offs, reconciliation, quarterly payments. You still file with your CPA or TurboTax. Reelr makes that a 20-minute export instead of a week of panic.
Reelr makes their job easier and saves you money on prep time. Specialist CPAs charge $500–$3,000/year for creator tax prep. Reelr is $19/month and does the organizational heavy lifting before you ever walk in the door.
YouTube, TikTok, Twitch, Patreon, brand deals (direct + agency), PayPal, Stripe, and more, each mapped to the correct IRS form type.
We're in early access. Join the waitlist and you'll get priority access plus founding member pricing locked in at launch.
In 2026 the IRS lowered the threshold to $600. Starting January 2027, millions of creators will receive 1099-K forms for the first time, many for payments already reported on a 1099-NEC. Reelr's reconciliation screen handles this automatically.
You log an expense (vendor, amount, category). Reelr calls Claude's API and generates a 2–3 sentence IRS-compliant justification in first person, citing the relevant IRC section. You can edit it before export. It's the same quality your accountant would write, in seconds.
Reelr tracks your net self-employment income and runs an entity simulation in the background. Once the S-Corp savings (reduced self-employment tax on distributions) consistently outweigh the administrative costs (~$1,000–2,000/year), Reelr surfaces the recommendation with the exact numbers, not a generic threshold. When you're ready, the guided setup walks you through every step.
Yes. It's one setting. Updating your filing status in Reelr (single, married filing jointly, married filing separately, head of household) recalculates your entire tax picture instantly: new brackets, new standard deduction, new withholding estimates. If your spouse has W-2 income, you can enter that too so your quarterly payments reflect the full household situation.
Yes. Reelr is designed to work for whoever is managing the finances, whether that's the creator or their partner. The same account gives a clean financial overview without needing to understand the content side of the business.

Stop guessing.
Start keeping.

Join content creators who replaced the spreadsheet, the tax calculator, the invoice template, and the deal tracker with one app.

Join the waitlist →
March 2026
On track ↑
Total income
$12,854
↑ 23% vs February
Set aside
$5,240
Write-offs
$3,120
Open deals
4
Platforms
Brand Deals $4,500
YouTube $3,820
TikTok $3,050
✦
Nike payment overdue 3 days. Draft follow-up →
Our Story

For you, or for whoever you've handed that job to.

Kira and Riley

Kira & Riley · Stanford, 2024

It started with Riley.

Riley is a professional gymnast, 7x All-American, Team USA athlete, and one of the few people in the world with a skill named after him. He's also building a path to the LA 2028 Olympics, funded in part by a community he's spent years creating online.

When an injury sidelined him from competing, he turned to content. He shared the sport. Built the audience. Made it work.

Then it worked.

Brand contracts started arriving. Then quarterly tax deadlines. Then hundreds of emails from sponsors and accountants, all landing on top of a full training schedule. Suddenly there was a business. Nobody had signed up to run one.

"Every hour spent on admin was an hour not training, not creating, not doing the thing."

Riley, Co-founder

I'm Kira. I started managing Riley's deals and finances because I wanted to help him focus on the work that actually mattered. What I found surprised me: the tools didn't exist. Not for Riley, not for any creator serious about their work.

Everything out there was built for traditional small businesses. None of it understood creator income: the irregular payments, the brand deals, the split between personal and LLC, the fact that your manager, spouse, or partner is probably doing the work of a CFO without the title or the training.

Someone should build this the right way.

So we did.

Try budgeting when your income is split across four platforms with different RPMs. Try explaining a brand deal to a spreadsheet that doesn't know what a deliverable is. Try justifying that new camera when you can't see exactly what you owe in taxes yet.

You already know the problem we're solving.

Reelr is for you. And for the people in your corner.

The partners, managers, and spouses keeping everything from falling apart behind the scenes. This one's for you too.

You didn't get into this to run a business. Neither did we. We built the one that runs itself.

Kira

Kira, Co-founder

Riley

Riley, Co-founder

Your work is the point.
We'll handle the rest.

Reelr handles income tracking, quarterly taxes, and brand deals, so creators and the people supporting them can get back to the work that actually matters.

Join the waitlist → See what Reelr does
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